rules of the road
Vroom's mission is to help you find your drive. Please make a pit stop here to learn more about our policies that govern your use of our products and services.
Last Updated: January 12, 2018
When you use the Services, Vroom may collect "Non-Personal Information" and "Personally Identifiable Information" (defined below) (collectively, "Information") about you, your use of the Services, or the device you use to access the Services.
"Non-Personal Information" is any information that does not enable identification of an individual, such as, without limitation, technical information, behavioral information, and aggregated information, including service usage information, web traffic information, content viewed on the Services, your preferences, and information about your operating system, browser, device, keyboard language and hardware.
"Personally Identifiable Information" (or "PII") is information that identifies you. Examples of PII that may be collected through the Services include, without limitation:
The specific Information actually collected by Vroom will depend on the portion of the Services you access. If Non-Personal Information is connected or linked to PII, we treat the Non-Personal Information as PII.
We collect Information that is provided by you voluntarily, collected automatically through the Services, or provided by Third Parties.
You may voluntarily provide us with PII when using the Services, including, without limitation, when you perform the following activities:
Please note that content posted to the Interactive Areas, including your Submissions posted in such areas, may be publicly viewable or viewable by anyone who uses the Services. Therefore, if you upload or share any Information to the Interactive Areas, unless otherwise expressly stated by Vroom, such Information may be non-confidential and may become publicly available. This means that the Information may be collected, used, or redistributed by others, so please proceed with caution before posting anything sensitive or confidential to the Interactive Areas.
We and certain Third Parties may also automatically collect Non-Personal Information about you and your devices when you interact with the Services. This Information may include, without limitation:
When you access our Services, we or Third Parties may use technologies such as "cookies", local storage capabilities, or other similar technologies to monitor usage of the Services ("Tracking Tools"). These Tracking Tools allow the collection of Non-Personal Information (such as pages viewed by you within a certain Service and the duration of the browsing) and PII (such as your login information), including over time and across different properties and devices. Among other things, Tracking Tools can enable Vroom to automatically activate certain features for you, make your experience on the Services simpler, more relevant and more convenient, and provide you with personalized, interest-based advertisements, as further described below. Tracking Tools are used widely across the industry.
By accessing the Services, you consent to us setting and accessing Tracking Tools, including cookies, on your device and in the emails we send you, and to tracking your activities and your use of the Services through these Tracking Tools. For clarity, Third Parties do not have access to Tracking Tools set by Vroom on our Services except to the extent necessary to help us provide the Services. Vroom and Third Parties may use the following Tracking Tools:
We may use unique identifiers to collect information about your use of the Services on an individual basis, such as length of time spent on a particular page and pages viewed during a particular log-in period. We use this information to evaluate and improve the Services.
Web beacons, or clear GIFs or pixel tags, are small graphic image files that can be embedded in web pages or emails to collect information about your use of our Services or the correspondences that we send. The information collected by web beacons allows us to analyze how and how many people are using the Services or when you open our emails.
Mobile device identifiers are stored on your mobile device and track how you use the Services through your mobile device. Mobile device identifiers enable collection of Non-Personal Information (such as usage and traffic data). As with other Tracking Tools, mobile device identifiers help Vroom learn more about your preferences and internet behaviors in order to operate and improve the Services.
Generally, we use and share your Information to provide our Services, to improve our Services, and to send you news about promotions, products, or services offered by us or our Business Partners.
We use the Information collected, and may share such Information with Third Parties to provide, operate, and maintain our Services, including for the following purposes:
We may use your Information to send you information about our Services or the services of our Business Partners, including new products and promotions. Additionally, we may provide your Information to our Business Partners to contact you directly about their products and services, if we think you would be interested. Some advertisements may come from Third Parties called "ad networks." Ad networks may include ad servers, ad agencies, ad technology vendors, and research firms. We do not provide PII to any ad networks for use not related to the Services. In some cases, advertisements served through the Services may be targeted to those who fit a certain general profile category or may be based on information inferred from the Information provided by you, your Services usage patterns, or your activity on Third Party services, including over time and across properties and devices. By using the Services, you consent to us providing you with marketing materials, which may include the following:
Communications or advertisements sent directly to you by Vroom or our Business Partners via telephone, mail, email, text, or other methods for the purpose of ofering you products or services that may interest you.
Advertisements and commercials from us or Third Parties. Note that if you click on any Third-Party advertisements, you may be transferred to a website of the Third Party or receive other messages, information or ofers from the advertiser and/or other Third Parties, and these advertisers and/or Third Parties may use their own Tracking Tools to collect information in order to send you advertisements and for their legitimate business interests.
Content and advertisements personalized to your interests, which are inferred from your activity on our Services and other sites and services, and based on information gathered by us or Third Parties using Tracking Tools. These advertisements may be served to you on our Services or other services, sites, or apps. To learn more about interest-based advertising, and to opt-out of collection and use of your information for interest-based advertising, please click here to opt-out of collection and use by Digital Advertising Alliance (DAA) participating companies and here to opt-out of collection and use by NAI member companies. For mobile opt out, please visit the NAI Mobile Choices page here, or download the Ghostery mobile application.
You may withdraw your consent to receive marketing materials by following the opt-out instructions for removing yourself from our mailing list that is made available in the commercial materials transmitted to you. Furthermore, we give you the ability to opt out of marketing-related emails by clicking on a link in each such email. Please note that even if you choose to remove your Information (opt out), you will still see advertisements while you’re browsing online, however they may be less relevant to you and your interests. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. Please note that if you opt-out of targeted advertising, we may still track your use of the Services for analytics, operations and security purposes.
Non-Personal Information informs us how you interact with the Services. Some of this Information may be derived from PII, but, if so, we anonymize or aggregate the PII so that it does not identify the individual from whom it was derived. Non-Personal Information enables us and Third Parties we authorize to figure out how and how often you engage with diferent parts of the Services so that we can analyze and improve them. We may use Non-Personal Information for:
Vroom may transfer and disclose Non-Personal Information to Third Parties at its own discretion.
Who we have in our passenger seats...
We may share Information with Third Parties, and they may share Information with us. Unless we tell you differently, our Service Providers do not have any right to PII that we share with them beyond what is necessary to assist us or provide products or services requested or accessed by you. You consent to our sharing of Information, which may include PII, with Third Parties, such as, without limitation:
Some specific Third Parties include, without limitation:
All about the Benjamins: The Information that helps you get either your dream car, or a chunk of change for your no-longer-dream car.
If you make a purchase or sale through the Services, or otherwise use the Services in a way that involves sending or receiving payment, we may request Information to process and complete the transaction such as:
If you fill out a credit application through our Services, we may collect and store your credit application details that are eventually shared with Vroom’s Business Partners or Service Providers, such as, without limitation, RouteOne LLC or Capital One, and which may contain some or all of the following Information:
By submitting your Information, you expressly authorize (i) Vroom to transfer such Information to its Business Partners or Service Providers, and (ii) Vroom, and any of its Business Partners or Service Providers, to use that Information in accordance with their respective privacy policies.
Here are some ways you can limit the Information that we collect and/or use from you. And don’t forget your privacy road flare if you have any questions: email@example.com
If you want to limit our collection and/or use of your Information, you have several choices, including:
You can always opt not to disclose certain Information to us; however, if you choose not to provide us with certain Information, you may not be able to access certain features or services.
You may be able to limit our collection and use of some of your Information by terminating your Account(s) on the Services.
You can opt-out of collection by certain Tracking Tools as described in the section titled "Marketing and Advertising". Most browsers will allow you to erase cookies from your computer’s hard drive or from your device, block acceptance of cookies or receive a warning before a cookie is stored. You may also be able to erase or disable other Tracking Tools using the settings of your browser or mobile device. However, please note that if you block or erase Tracking Tools then our Services (and your experience) may be limited.
Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. We do not support Do Not Track requests at this time. Furthermore, we can’t and don’t make any promises about how Third Parties react when you set this signal on your browser.
If you are registered, you can access Information associated with your Account by logging into the Services.
California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Vroom, Inc., Attn: General Counsel, 1375 Broadway, 11th Floor, New York, NY 10018.
We take reasonable physical, managerial and technical measures to maintain the security and integrity of your Information and the Services and prevent unauthorized access or use through generally accepted industry standard technologies and internal procedures, which include:
Please note, however, that there are inherent risks in transmission of information over the Internet or other methods of electronic storage, and we cannot guarantee that unauthorized access or use of your PII will never occur. We will not be responsible or liable for unauthorized access, hacking, or other security intrusions or the theft, deletion, corruption, destruction, damage, or loss of any data or information.
Vroom reserves the right to stop, temporarily or permanently, the operation of any and all Services without notice, at any time. All information (ours or yours) made available on the applicable portion of the Services may be removed or deleted, so please make your own copy of any Information you submit to Vroom. Vroom will not be liable to you or to any third party for any changes, suspension, or discontinuance of the Services or any malfunctions that may occur in connection thereto.
We do not intend to and do not knowingly collect PII from children under the age of thirteen (13). We reserve the right to request proof of age at any stage so that we can verify that children under the age of thirteen (13) are not using the Services. Please email us at firstname.lastname@example.org if you have reasons to suspect that we collected PII from a specific child under the age of thirteen (13).
In the event that there’s a "merge ahead" (that is, if we choose to buy or sell assets), your Information is typically one of the transferred business assets. Additionally, if we, or substantially all of our assets, are acquired, or if we go out of business or enter bankruptcy, your Information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Information, including your PII, as set forth in this policy.